Accelerate 2020
Events | Creative Direction | Art Direction
Skills & Responsibilities:
Creative Direction, Art Direction, Attendee Journey, Event Branding, Print & Digital Signage, Scenic & Decor, Graphic Design, Motion Graphics
connection, wonder, and Play
7,500 attendees came together for the Accelerate 2020 conference in Las Vegas, and the evening events provided the epic experiences needed to kick off and close this inspiring event.
As creative lead of evening events, I managed a creative team from concept through execution for all elements of the attendee experience.
From concepting the attendee journey, to the visual identity of the welcome and closing events, to activations, live performances, scenic installations and decor, and environmental graphics, down to the atmospheric lighting, every element was thoughtfully intertwined to inspire exploration and personal connections, through interaction and play.
Event Identity
Establishing visuals, shapes & patterns
Scenic & Decor
From custom scenic builds, to backdrops & lighting, to styling atmospheric lounges we carried the show identity and the mood of the evening into every detail.
Signage & Wayfinding
From massive digital meshes & playful custom builds, down to the menus for the evening, the visual identity was extended to digital and printed signage of all sizes.
Activations & entertain-ment
From immersive activations, to dynamic roving and onstage performers and stages, everything in the attendee journey invited engagement, interaction, and play.
Project Details
Creative Lead of Evening Events
Welcome Reception & Closing Party | Accelerate 2020 | Client: Google Cloud