Dell Technologies World 2022
Events | Creative Direction | Art Direction
Skills & Responsibilities:
Art Direction, Creative Direction, Visual Identity, Signage & Environmental Graphics, Scenic & Activations, Attendee Journey
An immersive festival for innovators
Over 16,000 attendees came together for the Dell Dechnologies World 2022 in Las Vegas, to innovate, share ideas, and celebrate together for the first time in person since the pandemic.
The goal? Inspire innovation with optimism, wonder, and impressive wow moments, in a themed environment spanning five levels of a massive space.
Partnering with Invision Communications, we created an immersive, festivalized experience, fusing nature with technology, building a stunning, interactive experiential playground at the epicenter of the journey. Every element of scenic builds, environmental graphics, signage, activations, and presentations were meticulously woven together in a memorable return to in-person events!
Event Identity
The visual toolkit that sparks optimism and innovation.
The attendee village
Innovation came to life in this immersive playground environment — the experiential centerpiece of DTW22.
Activations Signage & Visuals
From massive stained glass windows, to playful activations, down to attendee t-shirts, DTW22 visuals of all sizes were woven throughout the experience.
Project Details
Environmental & Signage Lead
Dell Technologies World 2022 | Client: Dell Technologies