Journey Towards Justice
Branding | Art Direction
Skills & Responsibilities:
Art Direction, Identity Design, Branding, Poster Design, Signage + Print Design, Graphic Design
Posters, Signage, and Gear
A powerful yet elegant poster series, as well as handheld signage, small signage, and wearables like T-shirts and buttons reinforced and strengthened the new Journey Towards Justice message & brand.
Project Details
Journey Towards Justice | Client: Campanile
Campanile partnered with Alabama Civil Rights Tourism to create Journey Towards Justice, a deeply moving experience aimed at educators and college counselors to take a deep look at the history of racial injustice in Alabama and to look towards the future by meeting current and future leaders.
The goal: changing the perspective on racial injustice in America and biases in education by confronting the issue head on with an immersive tour of Alabama.
The challenge: Campanile needed a powerful new brand identity for Journey Towards Justice that would convey their vital message, as well as a poster series, signage, and wearable branded pieces to spreading awareness and using onsite.
The goal: changing the perspective on racial injustice in America and biases in education by confronting the issue head on with an immersive tour of Alabama.
The challenge: Campanile needed a powerful new brand identity for Journey Towards Justice that would convey their vital message, as well as a poster series, signage, and wearable branded pieces to spreading awareness and using onsite.